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For this essay, I would delete the last sentence of the introduction and then make your opinion on the issue clearer in the conclusion. For example: "On balance, although advertising is necessary, it is clear that in some cases the methods used are unethical and are not acceptable".
Media and Advertising — Global Issues For example, in 2009, France introduced advertising legislation that retouched images had to be explicitly identified. In the summer of 2011 in UK, two advertisers had their adverts banned for airbrushing an actress and a model excessively to the point it was too misleading.
The Effect of Ethics in Advertising on Consumers. The faint sound of crashing waves is in the background. He looks at the camera, and says, “Life is cool.” Then the logo of a popular brand of beer appears on the screen. This television ad for a popular beer is the perfect example of advertising puffery.
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